Case studies

Proof that great systems create real growth

Real strategies, real execution, real numbers — from brands that trusted us to build their retention engine.

From $0 to first email revenue in 14 days
Case Study 1 · New store launch

From $0 to first email revenue in 14 days

$18KFirst-month email revenue
14 daysFrom zero to fully live
22%Of total revenue from email

The situation

A new DTC home goods brand had been live for 3 months. They had traffic from paid ads and decent product pages, but zero email setup. Every visitor who left was gone forever.

The real problem

They thought they needed more traffic. The real issue was zero retention infrastructure — no welcome sequence, no cart recovery, no post-purchase follow-up.

What we built

  • Welcome series (3-email) with brand story + offer
  • Abandoned cart flow — 2 emails, 1 SMS
  • Post-purchase thank you + upsell sequence
  • Popup opt-in with 10% discount incentive
  • Basic list segmentation from day one

The shift

The moment the cart recovery flow launched, $3,200 came in within the first 72 hours from revenue that would otherwise have been lost.

Recovered $120K in lost revenue from abandoned carts
Case Study 2 · Cart recovery

Recovered $120K in lost revenue from abandoned carts

$120KRevenue recovered
+52%Cart recovery rate
31%Revenue from email

The situation

A wellness brand with strong paid traffic was seeing 73% cart abandonment. They had a single cart reminder going out 24 hours later, by which time most buyers had purchased elsewhere.

The real problem

One generic email sent too late isn’t recovery. The brand had no browse abandonment sequence and no urgency across the funnel — high-intent traffic was treated like low-intent traffic.

What we built

  • 3-step cart abandonment flow (30 min / 4 hr / 24 hr)
  • Browse abandonment sequence for high-intent visitors
  • Urgency and scarcity messaging framework
  • Segment split: first-time visitor vs returning buyer
  • Weekly A/B testing on subject lines and CTAs

The shift

Moving the first cart email to 30 minutes — with strong copy, not a discount — increased recovery by 34% in the first week alone.

Scaled email revenue from 15% to 40% in 90 days
Case Study 3 · Scaling email

Scaled email revenue from 15% to 40% in 90 days

15→40%Email revenue share
+62%Total store growth
$180KFrom flows alone

The situation

A fast-growing fashion brand was generating email revenue, but only 15% of the total. Flows were minimal and campaigns inconsistent.

The real problem

The brand relied too heavily on campaigns without a strong automation backbone. Flows were incomplete, segmentation was weak and high-intent users weren’t prioritized.

What we built

  • Full lifecycle flows (welcome, cart, browse, winback, post-purchase)
  • Campaign calendar aligned with product drops
  • Advanced segmentation (VIP / repeat / inactive)
  • Retention-focused copywriting system
  • Revenue tracking and optimization loops

The shift

Once flows and campaigns worked together as one system, email became a core revenue driver and the brand reduced ad pressure while growing total revenue.

Improved retention and repeat purchases by 2.3×
Case Study 4 · Retention

Improved retention and repeat purchases by 2.3×

2.3×Repeat purchase rate
+48%LTV growth
27%Email revenue share

The situation

Strong acquisition, but customers weren’t coming back. Repeat purchase rate was low and lifetime value was stagnating.

The real problem

No post-purchase journey. Customers bought once, then disappeared because there was no follow-up system.

What we built

  • Post-purchase nurture sequence
  • Reorder reminder automation
  • Cross-sell / upsell flows
  • Customer lifecycle segmentation

The shift

Once customers started receiving the right emails at the right time, repeat purchases increased dramatically.

Turned a growing list into a real revenue channel
Case Study 5 · List monetization

Turned a growing list into a real revenue channel

$95KEmail revenue
+85%List growth
29%Revenue share

The situation

The brand was growing its email list, but revenue wasn’t following. Subscribers were inactive and disengaged.

The real problem

List growth without an engagement strategy leads to dead subscribers. There was no system to activate and monetize them.

What we built

  • High-converting popup system
  • Welcome + nurture sequence
  • Re-engagement flows
  • Campaign segmentation system

The shift

Instead of just collecting emails, the brand started converting them into revenue consistently.

More results

Two more brands that turned email on

Cart recovery · 30 days

How one store recovered 18% more cart revenue in 30 days

+18%Recovered revenue
30 daysTime to result
48.2%Peak open rate

The brand had traffic, subscribers and decent product demand, but cart recovery was weak. The abandoned flow was underbuilt, send timing was off and most campaigns went to broad segments.

We restructured the abandoned cart system, cleaned low-intent profiles, rewrote the copy and improved targeting. Within 30 days recovered revenue was up 18% and the account earned more per send.

Retention system · 60 days

How one founder turned email into a 30% revenue channel without more ad spend

30%Revenue from email
60 daysTime to result
−22%Ad dependency

This store leaned too heavily on paid acquisition. Email existed, but campaigns were inconsistent, flows were missing and repeat purchase revenue was low.

We built the core automation system, introduced a campaign calendar, improved segmentation and tied email to a proper retention strategy. In 60 days email became a 30% revenue channel and the dependency on ads dropped.

Featured story

How one brand went from 8% to 42% email revenue

The founder had run the same Meta campaigns for 18 months. CPAs were climbing, ROAS was dropping, and 38,000 subscribers sat idle. We rebuilt everything in five days.

Day 0
Free audit callEmail at 8% of revenue. No winback. Broken cart flow.
Day 5
All flows liveWelcome, cart, browse, post-purchase, winback, VIP.
Day 7
$8K recoveredFrom the cart flow alone. First campaign open rate: 48.2%.
Day 90
42% from email$220K+ attributed. Ad spend reduced by 30%.

Want results like these for your brand?

Book a free call →
Free email audit available now

Ready to turn your email list into your best revenue channel?

Book a free 30 minute call. We’ll audit your current email setup, show you which flows and campaigns are missing and what that’s costing you each month, and tell you exactly what we’d fix first. No fluff. Just clarity.

Book Free 30 Min Call → See Case Studies
✓ 30 minute audit call✓ No pressure sales process✓ Clear, honest recommendations
Services· Privacy Policy· Terms & Conditions
© 2026 PPM. All rights reserved.
WhatsApp